Event

Ramadan Campaign Activation – Euro 5 Site

Dated: May, 2025

In the spirit of giving, this Ramadan, we rolled out a special campaign exclusively for bikers at our Euro 5 site. Offering Rs. 100 off every Friday from 2 PM till Iftar, the campaign ran for four consecutive Fridays and received an overwhelmingly positive response.

The initiative was designed not only to provide relief to riders during the holy month but also to build brand loyalty and strengthen customer retention. We were thrilled to see so many bikers take advantage of the offer, making it a truly impactful activation.

To maximize the campaign's reach and effectiveness, we adopted a multi-channel marketing strategy, which included: Sponsored social media posts to drive awareness, Influencer collaborations to engage audiences authentically and Partnerships with digital magazines to boost credibility and visibility.

We also ensured a strong visual presence by sharing the campaign’s key visuals (KVs) across all platforms, reinforcing brand recognition during this meaningful time.

Thanks to these efforts, the campaign reached thousands of people, sparking conversations and creating a deeper connection with our audience.

The positive turnout and feedback reflected the real need for such support among daily commuters, especially during Ramadan when every small gesture counts.

This campaign wasn’t just about discounts—it was about showing that we care, and we’re here to support our community when it matters most.

We look forward to bringing more such value-driven initiatives in the future that serve both our customers and our brand mission.